Client: BrightCare Health Clinic
Objective: Increase patient inquiries and brand awareness for the clinic’s specialized services, including cardiology, pediatric care, and mental health programs, through targeted digital campaigns.

Challenges:

• Limited Patient Inquiries: Despite having high-quality services, the clinic faced low engagement and a lack of awareness about its specialties in a competitive healthcare market.
• Underutilized Social Media Channels: The clinic’s social media presence was not generating the required interest or driving patient appointments.
• Competition from Larger Health Systems: Larger hospitals and healthcare networks dominated digital search results and patient attention, overshadowing smaller clinics.

Strategy:

The digital marketing agency developed a tailored strategy focusing on increasing patient awareness and engagement through social media platforms, leveraging targeted advertising, educational content, and patient-focused campaigns.

Key Components of the Strategy:

• Targeted Social Media Ads: Created Facebook and Instagram ads aimed at individuals within the local community interested in cardiology, pediatric care, and mental health services.
• Patient Testimonials and Success Stories: Produced video content and written posts featuring current patients, doctors, and caregivers sharing their success stories with specific treatments and care programs.
• Virtual Health Webinars and Q&A Sessions: Promoted virtual health webinars with specialists discussing common health concerns, allowing prospective patients to interact and ask questions.

Execution:

• A/B Testing: The agency ran A/B testing with different ad creatives, testing various messaging about treatments, success stories, and upcoming webinars to optimize click-through rates and engagement.
• Hashtag Campaign: A hashtag campaign, #BrightCareJourney, was launched, encouraging patients to share their treatment journeys and positive experiences.
• Live Virtual Consultations: The agency live-streamed Q&A sessions with healthcare professionals on Facebook and YouTube to discuss treatment options and answer patient queries in real-time.

Results:

• Patient Inquiries Increased by 40%: Targeted ads effectively drove patient inquiries, leading to a significant uptick in appointment bookings.
• Social Media Engagement Increased by 50%: Patient engagement grew thanks to consistent content that included valuable health tips, testimonials, and success stories.
• High Conversion Rate: The virtual health webinars attracted over 600 potential patients, with 35% of them scheduling follow-up consultations within a week.